It begins...
The story of our founders, Greg and Brady, begins not on the fairways of a golf course, but in the bustling hallways of their middle school where they first met as student body officers in the 8th grade. Their journey, fueled by a spirit of camaraderie and competition, saw them evolve from teammates in various sports to self-taught golf enthusiasts in college. The pivot to golf was significantly influenced by a close friend, whose fun-loving approach to the game and ability to shake off bad hits inspired them to fall deeply in love with golf. This spirit taught them that golf wasn't just a game of skill, but also one of joy and resilience.
Greg's career path wound through the world of fashion and retail, starting from selling swimsuits at a small swim shop to diving into the complexities of e-commerce, buying, merchandise planning, analytics, and marketing. His fascination with meeting customer demands, understanding consumer behavior, and crafting solutions for customers' needs drove him forward. Meanwhile, Brady embarked on a journey through the financial sector, from stock brokerage to banking, regulation, and compliance, eventually finding a niche in a tech startup in the banking sector. His evolution from compliance to product manager exemplified his ability to unify teams towards a common goal, shaping innovative financial products.
The genesis of their dream project struck Greg one late night in his apartment, envisioning a groundbreaking concept for golf bags. Disenchanted with the one-size-fits-all, bulky nature of traditional golf bags, Greg imagined a versatile, customizable bag with removable outer wraps. This innovation not only promised personalization and variety for golfers but also presented a logistical solution, reducing warehouse space needs. The idea was to transform the golf bag into a reflection of the golfer's personality and style, without the need for multiple cumbersome bags. The idea came to life in the first prototype made out of two boxes of soda. A second prototype came from fastening dowel rods to a Home Depot bucket.
From this spark of innovation, Greg and Brady have embarked on a journey to bring their vision to life. Collaborating with a product development team, they are in the throes of designing, engineering, and producing a golf bag that embodies flexibility, customization, and the spirit of golf itself. Their story is a testament to the transformative power of friendship, innovation, and a shared passion for golf. It underlines their commitment to not just dreaming big, but also taking the tangible steps to turn those dreams into reality. As they stand on the brink of launching their revolutionary product, Greg and Brady's journey from student body officers to scrappy upstarts in the golf industry serves as the cornerstone of our brand's identity—driven by innovation, inspired by passion, and united by the timeless spirit of golf.